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May 1939. "Man in hamburger stand. Alpine, Texas." View full size. 35mm nitrate negative by Russell Lee for the Farm Security Administration.
Along with Wheaties from General Mills, Pep offered the best in-package premiums of all of the dry cereal products marketed to kids back in the Good Old Days. Especially good were the little enameled metal pins showing the faces of comics characters. I used to save up spare change to buy the boxes of the stuff at the corner grocery. But Pep tasted terrible. On the other hand, Wheaties had a great flavor PLUS the fact that they sponsored the radio serial "Jack Armstrong, All-American Boy" during World War II.
I LOVED KRUMBLES!!! I wish they'd bring them back.
With prices like those, I could afford a T-bone steak WITH swiss cheese and a cuppa joe! Those were the days.
Can't imagine why they didn't last.
But wait! They're Krumbled?
Oh. Alrighty then, let's celebrate!
I love that old ad though.
~mrs.djs
The cereal box between Pep and Rice Krispies is Kellogg's Whole Wheat Krumbles, which was discontinued in 1972.
Kellogg's Whole Wheat Biscuits were a bone of legal contention with National Biscuit Company for many years.
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