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San Francisco circa 1927. "Falcon-Knight coupe." Latest hatchling in the Shorpy Aviary of Automotive Albatrosses. Glass negative by Chris Helin. View full size.
The Falcon Knight was a product of Willys Overland, not Willy's. The founder was John North Willys, who pronounced his name, Willis
A product of Willys-Overland. Knight is in reference to the Knight sleeve valve engine. There was a surprising number of car companies that used the Knight engine, but Willys is the one people are most familiar in the US.
I got the chance to work on a Knight engine once, it was a challenge, but very enjoyable. Very different than anything you'd see today.
You're correct Horace, but the majority of advertising and automobiles were marketed as "willys', so Willys is perfectly acceptable, for the same reason you don't have to say 'I own a General Motors corporation LLC Chevrolet Impala' and frankly the apostrophe is the fault of autocorrect .
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