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The Jersey Shore circa 1908. "On the Boardwalk, Atlantic City." Advertising signage competes for our attention in this view -- Saratoga Root Beer & Ginger Ale ("All you wish to drink for 5 cts") vying with Helmar Cigarettes and Young's Million-Dollar Pier ("INFANT INCUBATOR WITH LIVING INFANTS"). 8x10 glass negative, Detroit Publishing Company. View full size.
You have to wonder who thought that promotional line up.
As opposed to what, dead ones?
Helmar cigarettes (looming in the sky) were originally named Ramleh. The company decided to reverse the spelling of the name to avoid confusion with the competing brand Ramly cigarettes.
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