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"Gurley-Lord service station, San Francisco, 1929." One of eight 8x10 negatives showing rubber-related activities at Goodyear tire dealers. View full size.
The coupe (Durant ?) is much newer than 1923; probably 1928.
[Actually 1929. - Dave]
That neon sign on the roof is one sign and a half.
This business, judging by the quality of the signage, was a very successful and prosperous one.
I'm not sure why, but I immediately recognized this as the automotive district near the DNA Lounge on 11th street. (Something about the sidewalk spacing?)
I found an address in a genealogy journal:
GURLEY-LORD TIRE CO, J F Gurley Pres, D A Lord V-Pres, Distributors of The General Tire, 1517 Mission at 11th, Tel HEmlock 1800
Looks like it's a Firestone dealership now, but still there.
Hard to imagine that there was much call for Prest-O-Lite acetylene gas service for auto lights in 1923, eleven years after the introduction of automotive electric starting and lighting systems.
[Acetylene-generating tanks were also in service on trucks, motorcycles, bicycles and camp stoves. -Dave]
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