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1948. "George Daniels Pontiac, Van Ness Avenue." The San Francisco car dealership whose interior we've seen here. 8x10 acetate negative. View full size.
I recall there were a lot more neon signs around when I was young. It seems that internally lit plastic signs replaced them but I think the neons were more colorful and vivid.
[As well as more expensive. I miss them too. - Dave]
Love these noir shots! Great photography.
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